Craig will talk about what prototypes are, why we use them, and how to avoid some common mistakes. He will explain techniques and resources you can use, along with some working examples so you can build a prototype of your own.
Craig is a Senior Interaction Designer at the Department for Work and Pensions (DWP) Digital and has over 10 years experience in the industry. He has worked on building government digital services for the last 3 years and his role is to challenge assumptions, test ideas, make sure designs work and that they are user centred; not to make things pretty.
Creativity in email isn’t just about making an email look good, although this plays an important part. We will look at how creativity can add value from the initial brief right the way through to final creative execution. How to generate ideas for emails, how copy can help drive open rates and how design can increase click through rates.
Steph Rostron is a Creative Lead at UNiDAYS where she helps to connect global brands with the hard-to-reach Gen Z audience. Obsessed with all things email, she combines creative, code, UX and CRM strategy to land the perfect brand experience in the inbox of millions of students.
DXN aims to enrich and inspire Nottingham’s digital design community. Each month, it presents talks from renowned speakers and local voices, on topics ranging from UX to front-end. People who have previously spoken at DXN include: