How do you take one of the most trusted brands in the UK, and its 10-year-old website, and help both prepare for the future of healthcare? I will talk about the experience of leading the redesign of the NHS website. From assessing the existing site, and the NHS’ strategic goals, to understanding the needs of users and working to make lasting change in a large organisation.
Dean Vipond is Lead Designer for the NHS website. With a 20-year career in interaction and brand design, Dean is now helping establish a design culture within NHS Digital to help the organisation make better services for people.
Craig will talk us through building empathy for users with impairments, making sure we are aware of how to design services that don’t disable people. He gives us examples of things that have tripped him up in the past as well as suggesting tools we can use to help us test our designs.
Craig Abbott is a Senior Interaction Designer at the Department for Work and Pensions (DWP) Digital and has over 10 years experience in the industry. He has worked on building government digital services for the last 3 years and his role is to challenge assumptions, test ideas, make sure designs work and that they are user centred; not to make things pretty.
Design Exchange aims to help enrich, inspire, and unite people in Nottingham’s digital industry. We host insightful talks on a range of topics affecting digital design. Previous speakers include: