Over recent years, Customer Experience (CX) has become a bit of a buzz line. It’s something which is often misinterpreted - usability, visual design, research & measurement are just facets of its bigger picture. In this practical talk, Ben will discuss some of the considerations which can quickly be put to use to drive improvement. Simple takeaways to enable businesses and brands of any size to take impactful steps towards being sustainably customer-centric.
Ben Freeborn is Head of Customer Experience at Interflora. Ben has over 20 years’ experience within marketing, ecommerce and commercial management. He’s worked both agency and client-side, including Boots, BMW and presently, flower delivery retailer, Interflora. Ben combines a passion for brands and customers, to successfully serve both business and customer needs.
Design Exchange aims to help enrich, inspire, and unite people in Nottingham’s digital industry. We host insightful talks on a range of topics affecting digital design. Previous speakers include: